Mauro Caoduro Art Director & Designer

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E-commerce

Dunhill Online Boutique

I'm glad to present the design for the new Dunhill website. As you may notice the online version, that you can visit by the link aside, has become very different from the original proposal. I wanted to display here my very first idea regardless what the website has become during the production process and the project stakeholders contributions.
This hystorical brand has its roots in the eighteen century and has become today an epitome of British masculine style. British style has always been quintessentially proper, minimalist and functional, so guided by these values I projected the new website both by the UI and UX side.
The graphic interface convey the brand's classic essence and in the meantime opens to more contemporary technical solutions, the website navigation has been keept simple and functional. The resulting design presents a gentle blend of e-commerce functionalities and the ample editorial part.

  • Client:

    Dunhill
  • Agency:

    Yoox
  • Role:

    Art director and graphic designer
  • Year:

    2015
  • Link:

    www.dunhill.com