Mauro Caoduro Art Director & Designer

Scroll down

E-commerce

Jil Sander Online Boutique

The mission was aimed by the necessity to join together corporate site and online store earlier splitted on two different websites. Starting from the study of brand communication features and brand style we lead to a whole website restyling.
The concept was based on Jil Sander's peculiarity: japanese balance of saturation and emptiness, white dipping, pure minimalism, hanging volumes. So the graphic should respect and convey these ideas and feelings.

We not only focused into e-commerce issue, we also conducted a carefull aesthetic analysis. We tried to guarantee an effective shopping experience conveying in the meantime the distinguishing brand style and essence.

  • Client:

    Jil Sander
  • Agency:

    Yoox
  • Role:

    Concept, art direction and graphic design
  • Year:

    2015