Mauro Caoduro Art Director & Designer

Scroll down


Woolrich Online Boutique

A fresh new look for Woolrich’s website. I want to showcase here my very first concept and graphic design regardless what the project has become during the production process and the stakeholders contributions.
Woolrich Woolen Mills was founded in Pennsylvania in 1830 by John Rich. Today, the iconic brand is an epitome of premium outwear garments.
I started from two main points: a new brand positioning and a necessary e-commerce upgrade. The exceptional brand’s quality and heritage supported the higher brand positioning. I thought a minimal and elegant visual concept, a pure and neutral digital container for seasonal collections. I was searching for a dramatic visual impact to enhance the brand’s look.
In order to provide an effective and updated e-commerce platform, a strong upgrade both for UI and UX side was essential. I designed a whole liquid layout using full-screen images, minimal clear graphic, up-to-date e-commerce functionalities, creating a consistent digital environment.
I proposed a ritzy new look for Woolrich’s website, a modern and engaging web platform with a fashion appeal.

  • Client:

  • Agency:

    Frank Studio
  • Role:

    Art director and graphic designer
  • Year:

  • Link: